Laboratorios de Creación Ruta N
Bringing Ruta N's design language into three Medellín comunas
Role: Creative Director and Lead Designer (contractor)
Context
Ruta N is Medellín's center for innovation, science and technology. After opening its main complex in 2010, the corporation began building out a network of Laboratorios de Creación: shared spaces for design, prototyping, digital fabrication and community innovation. The first lab lived inside Ruta N's own headquarters. The others moved out into the city.
In 2016 Ruta N commissioned the design of three labs as a connected set:
- Distrito — inside the Ruta N headquarters
- Santa Elena — corregimiento east of Medellín, rural and mountainous
- San Javier — Barrio San Javier, working-class comuna in western Medellín
I had been a contractor with Ruta N since 2010, starting with the original wayfinding for the main building, then handling smaller contracts as the system scaled. The labs were the next step in that relationship.
Challenge
One lab anchored at HQ, two pushed out into very different neighborhoods. Distrito sits inside the existing Ruta N architecture and had to read as a distinct program without breaking the host building's visual order. Santa Elena is rural, surrounded by silletero culture and mountain landscape. San Javier is a popular comuna with a strong civic identity and Metrocable access.
The labs needed to feel connected to Ruta N as a brand, but they could not look like satellite offices of a corporate hub. Each lab had to belong to its place while remaining part of a coherent network.
Concept
Continuity, not replication. The Ruta N tower had established a visual vocabulary built on the idea of "ruta": urban routes, diagonal stripes, environmental textures, bilingual signage, accessible navigation. The labs inherited that vocabulary and recalibrated it for community-scale interiors.
Each lab received the same kit of parts: facade identification, glass graphics on vidrieras, textured panel applications, internal wayfinding, emergency signage, and museographic layout for exhibition and program areas. The kit was tuned per location. Different colors, different textures, different museographic content. Same governance logic underneath.
Execution
I delivered the complete design package: concept design, environmental graphics, signage system specifications, glass and panel applications, textures, facade signage, emergency signage specs, and museography. Construction, fabrication and installation were handled by separate vendors after delivery.
Across the three labs the deliverables included:
- Concept design — shared visual framework with location-specific adaptation
- Facade signage — exterior identification per lab
- Glass applications (vidrieras) — environmental graphics for street-facing windows
- Panel applications — interior signage on walls and partitions
- Textures — pattern systems unique to each lab, drawn from the Ruta N family
- Internal signage — wayfinding and room identification
- Emergency signage — specifications meeting Colombian regulations
- Museography — exhibition layout, content zones, and graphic treatment for program areas
The output was a set of execution-ready documents per lab. Anyone with the specs could build out a lab without further design input.
Continuity with Ruta N
These labs are not a separate project from a design standpoint. They are a network extension of the main wayfinding and identity system I designed for the Ruta N tower starting in 2010. The original case is documented separately. The labs case shows how that system scaled into community space without losing identity.
Credits
- Santiago Valencia VeraCreative Director and Lead Designer/ Independent contractor to Corporación Ruta N
- Juan Sebastián Vargas RincónConcept and Graphic Design Collaborator/ Independent